Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view, and we invite you to pick our brains. When we experience something in life that relates to branding – we try to get it out here. Explore this page to find insights on topics ranging from social media strategy to experience design to executive thought leadership. Find advice on how to create a brand name or learn the pitfalls in relying solely on a professional logo to carry out a successful rebranding initiative.

Destroy to Create

Written by Adrian Parsons When you introduce an idea in a first draft, you find an esprit de corps with that idea. From incubation to publishing,...

Finding Why

Written by Erik Hansen Business is brand and brand is business. The reality: A brand is a living, breathing organism, and every aspect of the business...

What’s in a Name?

Written by Kate Burgman As part of Mekanic’s Brand Kamp workshops, we help name new businesses and ventures, or help rename those that are already established...

Mekanic Without a Woman?

Written by Kate Burgman As a person who reads things on the Internet, you may already know that March 8th is International Women’s Day, a day...

Decide to Dodge a Brand Breakdown

The New York Times recently featured a video in its “Op-Docs” series, depicting a social experiment that captures how people react to a difficult situation....

CAREFUL. You may be on the verge of a brand breakdown.

When a brand loses impact in its market, it happens over time with normal wear and tear. You may not see things deteriorate, but you...