Our Strategic & Creative Service Lines

We know the whole is greater than the sum of its parts when creating your brand strategy framework. Each part requires attention and technique. We handcraft the parts needed and expertly assemble them to enhance your community’s brand experiences – online, on paper, and in person.

Mekanic is here for all of your branding needs. We offer a range of brand building services to fulfill all of your organization’s creative and strategic marketing needs. Check out our capabilities below, and feel free to reach out to our team if there’s something you need that you don’t see.

Brand Strategy

Never plan to fail, never fail to plan. A brand needs a master plan. It doesn’t need to take a year to develop, and you don’t have to anticipate all the turns, hills, and stop signs ahead – but a strategy and a framework are essential to springboard a brand into the market. We work side-by-side with our clients using KPIs and tactics to develop the big picture. We make it feasible.

Key Capabilities:

  • Brand Vision + Strategic Planning
  • Brand Architecture
  • Brand Positioning
  • Benchmarking Metrics + KPIs

Brand Messaging

Great brands aren’t shy to exploit their purpose. And great brands invest time and energy to articulate their purpose. At Mekanic, we work closely with our clients to navigate the flooded rivers of word selection, naming conventions, and core messaging that will emotionally connect with target audiences and inject pride into internal teams. We preach to reach.

Key Capabilities:

  • Brand Naming
  • Tagline Development
  • Storytelling
  • Audience Narratives
  • Marketing Messages
  • SEO Copywriting

Visual Identity Design

Let’s face it: the value of a brand is measured by human behavior. And as humans, we are attracted to beauty and authenticity. As an award-winning design agency, Mekanic provides sophisticated creative solutions to build your brand and elevate its visual identity in an impactful way that stays true to its personality and core values. We make it ownable.

Key Capabilities:

  • Custom Logo Design
  • Website Design
  • Marketing Collateral
  • Product + Merchandise Design
  • Events + Environmental Design
  • Virtual Environments

Brand Research

Internal professionals instinctually know when a brand is in need of personal attention, a facelift, or a complete transformation; however, a convincing case should be infused with data. After conducting qualitative research and brand analysis, we provide assessment and insight reports to evaluate a brand’s performance and provide recommendations for its improvement. We have your back.

Key Capabilities:

  • Brand Performance Measurement
  • Brand System Audit
  • Marketing + Communications Audit
  • Presentations + Sales Enablement Tools Audit
  • Competitor Analysis

Business Operations & Strategic Consulting

All organizations need a strong infrastructure with people, processes, and systems to support exponential growth. We offer more than suggestions. The solutions that we produce are sustainable because our client teams are part of the solution, and we make sure they can learn how to function, pivot, and excel by themselves. It’s our goal to help our clients evolve and achieve organizational success by solving the problems of today with an eye on tomorrow. We mean business.

Key Capabilities:

  • Business Model Transformation Management
  • Business Process Re-Engineering
  • Organizational Transformation Management
  • Strategic Planning + Execution
  • Business Development Strategic Planning

Digital Strategy

The digital economy has set a new pace for business and new expectations from customers. Our agile developers, technical writers, and digital project managers work to co-create powerful digital ecosystems to support businesses and communities alike. From prototyping to user training, social media outreach to pay-per-click campaigns, we practice a user-centered design philosophy. We drive results digitally.

Key Capabilities:

  • Full-Service Web Development
  • Online Digital Marketing
  • Content Strategy & Information Architecture
  • Social Media Campaigns & Implementation
  • User Training & Testing

Customer Experiences

With extensive backgrounds in organizational culture, event design, online engagement, program development, and volunteer activation – we focus on people as the lifeblood of a brand and enhance areas where they gain the most meaning. We work with you to design memorable experiences by bringing your brand to life online, in the office, or at your next event. We give brands a heartbeat.

Key Capabilities:

  • Program Development
  • Event Design
  • Online Engagement
  • Organizational Culture Development
  • Contests + Awards

Brand Marketing

The difference between launching a brand campaign with an electric execution and one with a dull delivery is the difference between what gets you up in the morning and what keeps you up at night. We create communications that hit your audiences with the desire to act and belong. We start with a brand’s purpose and mix in its business goals to craft marketing materials that respond to customer needs and data-driven objectives. We pack a punch.

Key Capabilities:

  • Brand Awareness Promotions
  • Program + Event Marketing
  • Brand Loyalty Campaigns
  • Word of Mouth Marketing
  • Email Marketing Campaigns