Our organization has truly valued the Mekanic perspective and involvement with our rebrand work. The staff was engaged, eager to seek our opinion and learn our culture. I found their work to be deliberate and purposeful to engage our members and create branding materials that will last for years to come.
As an international, professional society with members from over 50 countries, the International Society for Pharmacoepidemiology (ISPE) was keen to update its image to reflect its global leadership as an expert organization in advancing public health. So we engaged Mekanic to redesign our logo, communications and to craft some clear messages on our mission and work. From the start Mekanic were open to working with us collaboratively and suggested helpful process suggestions before we decided on a way forward to gather views and ideas from our members. The discovery exercise was rewarding in itself and resulted in a rebranding that has been universally welcomed in the Society. We are grateful to Mekanic for their creative and professional approach.
Associations have a unique dynamic when compared to for-profit companies. It can certainly be difficult to manage the broad range of ideas, emotions, and perspectives from a wide range of stakeholders, but Mekanic was able to ensure membership involvement, and, in the end, everyone was satisfied with the project outcomes. Mekanic delivered to NCMA a modern visual identity that will carry us into our next 100 years and inspire audiences to use concrete masonry products. Our new website design and functionality has made our content easier to find, both on the site itself and through general online searching. Our members are knocking down the door to get apparel with our new logo – a great sign of the success of the effort!