As an international, professional society with members from over 50 countries, the International Society for Pharmacoepidemiology (ISPE) was keen to update its image to reflect its global leadership as an expert organization in advancing public health. So we engaged Mekanic to redesign our logo, communications and to craft some clear messages on our mission and work. From the start Mekanic were open to working with us collaboratively and suggested helpful process suggestions before we decided on a way forward to gather views and ideas from our members. The discovery exercise was rewarding in itself and resulted in a rebranding that has been universally welcomed in the Society. We are grateful to Mekanic for their creative and professional approach.
Mekanic provided us with the guidance and suggestions we were looking for, helping us to get out of our own way… I think the experience was eye opening to some our leaders, way out of the box to others, and much needed to the rest. We still have some difficult conversations to have, but I know our employees are excited to see some changes and our Communications and HR departments and I are excited to implement!
Associations have a unique dynamic when compared to for-profit companies. It can certainly be difficult to manage the broad range of ideas, emotions, and perspectives from a wide range of stakeholders, but Mekanic was able to ensure membership involvement, and, in the end, everyone was satisfied with the project outcomes. Mekanic delivered to NCMA a modern visual identity that will carry us into our next 100 years and inspire audiences to use concrete masonry products. Our new website design and functionality has made our content easier to find, both on the site itself and through general online searching. Our members are knocking down the door to get apparel with our new logo – a great sign of the success of the effort!