Associations have a unique dynamic when compared to for-profit companies. It can certainly be difficult to manage the broad range of ideas, emotions, and perspectives from a wide range of stakeholders, but Mekanic was able to ensure membership involvement, and, in the end, everyone was satisfied with the project outcomes. Mekanic delivered to NCMA a modern visual identity that will carry us into our next 100 years and inspire audiences to use concrete masonry products. Our new website design and functionality has made our content easier to find, both on the site itself and through general online searching. Our members are knocking down the door to get apparel with our new logo – a great sign of the success of the effort!
The C3X 2018 Annual Conference & Expo was a huge success for our association. At this year's C3X, NACAS celebrated its 50th Anniversary and the team at Mekanic had the task of elevating and enhancing our C3X brand all while balancing a 50th Anniversary celebration of the associations history. Historically our structures have only been used for directional purposes or to house an activity like registration; this year we had attendees asking to take home pieces of the structures and remarking that they not only helped legitimize our conference but, "made it feel bigger”. With Mekanic’s help, this year's conference was the biggest in our association's history!
Even after an amazing launch, their team continues to provide guidance and support for the successful implementation of our messaging and assets to ensure brand continuity.