Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view, and we invite you to pick our brains. When we experience something in life that relates to branding – we try to get it out here. Explore this page to find insights on topics ranging from social media strategy to experience design to executive thought leadership. Find advice on how to create a brand name or learn the pitfalls in relying solely on a professional logo to carry out a successful rebranding initiative.

Are You Really Ready to Grow?

Written by Alex Jimenez   Growth is good, if I may paraphrase Wall Street. Ok, maybe I’m no Gordon Gekko. But I speak the truth. Consider how much...

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NEWS: Mekanic Means Business with Strategic Additions

New partner guides clients through growth and change   Contact: Erik Hansen Tel.: (703) 647-9884 Email: erik@mekanicbrands.com Website: mekanicbrands.com   ALEXANDRIA, VA, September 25th—Creative brand consultancy Mekanic welcomes seasoned strategist Alex Jimenez...

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Destroy to Create

Written by Adrian Parsons   When you introduce an idea in a first draft, you find an esprit de corps with that idea. From incubation to publishing,...

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Finding Why

Written by Erik Hansen   Business is brand and brand is business. The reality: A brand is a living, breathing organism, and every aspect of the business...

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