Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view, and we invite you to pick our brains. When we experience something in life that relates to branding – we try to get it out here. Explore this page to find insights on topics ranging from social media strategy to experience design to executive thought leadership. Find advice on how to create a brand name or learn the pitfalls in relying solely on a professional logo to carry out a successful rebranding initiative.

Announcing Our First Community Workshop: Why Your Presentations Suck

Wed, November 15, 2017, 6:00 PM – 8:00 PM EST | Mekanic, 1240 N. Pitt St., 4th Floor, Alexandria, VA 22314 We’ve noticed business leaders need help upgrading their presentations....

Are You Really Ready to Grow?

Written by Alex Jimenez Growth is good, if I may paraphrase Wall Street. Ok, maybe I’m no Gordon Gekko. But I speak the truth. Consider how much...

Change Is Now—Especially for Associations

Written by Katie Hansen Every association hits a wall at some point. Industries evolve. Audience needs and desires mature. Membership numbers level off. Annual conference registrations...

NEWS: Mekanic Means Business with Strategic Additions

New partner guides clients through growth and change Contact: Erik Hansen Tel.: (703) 647-9884 Email: erik@mekanicbrands.com Website: mekanicbrands.com ALEXANDRIA, VA, September 25th—Creative brand consultancy Mekanic welcomes seasoned strategist Alex Jimenez...

Destroy to Create

Written by Adrian Parsons When you introduce an idea in a first draft, you find an esprit de corps with that idea. From incubation to publishing,...

Finding Why

Written by Erik Hansen Business is brand and brand is business. The reality: A brand is a living, breathing organism, and every aspect of the business...