Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view and we invite you to pick our brains. When we experience something in life that either directly or abstractly relates to branding – we try to get it out here. This isn’t a page where we’ll churn out content to convey our same perspective in different ways. Instead, we’ll share sporadic perspectives to make you think critically and creatively.

Hold The Cheese — Advance Your Conference Theme

Written by Katie Hansen I used to think conference themes were cheesy. I don’t mean theme as in an “Under the Sea” ambiance you’d expect at Senior...

What’s All The Logomotion About?

Written by Erik Hansen It’s been about a decade since I first read The Brand Gap by Marty Neumeier. It was a simple statement on page one that...

Where A Shop-hater Shops

Written by Katie Hansen Somewhere along the way I transitioned from a mall rat maven to a shopping center cynic. I’m sure it happened organically with some...

Does Your Conference Brand Have Balls?

Written by Katie Hansen Conferences present a ball pit of topics, products, programs, services, speakers, communities, sponsors, campaigns and themes. When exposed to independently, these parts don’t...

Small Businesses Deserve A Taste Of Big Branding

Written by Erik Hansen What comes to mind when you think “small business”? The Small Business Administration defines a small business as an enterprise with fewer than...

Millennials At Work — Defiant Or Designful?

Written by Katie Hansen A recent article in the Washington Post has left me both inspired and dumbfounded. Inspired by the bold ability of many millennials to...