Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view, and we invite you to pick our brains. When we experience something in life that relates to branding – we try to get it out here. Explore this page to find insights on topics ranging from social media strategy to experience design to executive thought leadership. Find advice on how to create a brand name or learn the pitfalls in relying solely on a professional logo to carry out a successful rebranding initiative.

Destroy to Create

Written by Adrian Parsons   When you introduce an idea in a first draft, you find an esprit de corps with that idea. From incubation to publishing,...

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Finding Why

Written by Erik Hansen   Business is brand and brand is business. The reality: A brand is a living, breathing organism, and every aspect of the business...

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What’s in a name?

Written by Kate Burgman   As part of Mekanic’s Brand Kamp workshops, we help name new businesses and ventures, or help rename those that are already established...

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Mekanic Without a Woman?

Written by Kate Burgman   As a person who reads things on the Internet, you may already know that March 8th is International Women’s Day, a day...

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