Blog - Mekanic

Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view, and we invite you to pick our brains. When we experience something in life that relates to branding – we try to get it out here. Explore this page to find insights on topics ranging from social media strategy to experience design to executive thought leadership. Find advice on how to create a brand name or learn the pitfalls in relying solely on a professional logo to carry out a successful rebranding initiative.

Why Your Features Don’t Function: A Lesson in Brand Messaging

Written by Katie Hansen Sometimes you try to please everybody and end up pleasing no one. A crucial lesson to learn in life and business. It’s one...

Make the Most Underrated Business Decision: Lead by Design

Written by Erik Hansen & Jean Nicolai If you haven’t read The Designful Company by Marty Neumeier or Rise of the DEO by Christopher Ireland and Maria Giudice,...

A Conversation Is Not an Action

Written by Kate Burgman A colleague recently asked me, “How do you get any work done when you’re running from meeting to meeting all day?” You may...

Slowing Down to Speed Up

Written by Alex Jimenez Process. Best practices. Documentation. I bet these terms get floated around in your environment on a regular basis (and if not, you may...

The Grass is Not Always Greener

Written by Alex Jimenez In a world where we are constantly overwhelmed with shiny new things on what seems to be a minute-by-minute basis, this adage applies...

If It’s Not Hard, It’s Not Rewarding

Written by Kate Burgman “You’re so lucky that your job is fun and you get paid to do what you love!” If you don’t work in a...