Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view, and we invite you to pick our brains. When we experience something in life that relates to branding – we try to get it out here. Explore this page to find insights on topics ranging from social media strategy to experience design to executive thought leadership. Find advice on how to create a brand name or learn the pitfalls in relying solely on a professional logo to carry out a successful rebranding initiative.

Riding the Wisdom Wave: The Gift of Brand Strategy Service

Written by Katie Hansen I have something to admit. I don’t pay much attention to the news. I’m not up on current affairs and don’t know...

Rearview Mirror Management

Written by Alex Jimenez In college, I lived with my uncle for a year. I would run errands with him on the weekends and after a few...

The Tortures of Conference Calls. Who Needs ‘Em?

Written by Tiffany Hallett We’ve all been there. You: How’s the weather? Them: It’s sunny. You: Wow, you’re lucky. It’s raining here . . . silence . . ....

Why Your Features Don’t Function: A Lesson in Brand Messaging

Written by Katie Hansen Sometimes you try to please everybody and end up pleasing no one. A crucial lesson to learn in life and business. It’s one...

Make the Most Underrated Business Decision: Lead by Design

Written by Erik Hansen & Jean Nicolai If you haven’t read The Designful Company by Marty Neumeier or Rise of the DEO by Christopher Ireland and Maria Giudice,...

A Conversation Is Not an Action

Written by Kate Burgman A colleague recently asked me, “How do you get any work done when you’re running from meeting to meeting all day?” You may...