Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view, and we invite you to pick our brains. When we experience something in life that relates to branding – we try to get it out here. Explore this page to find insights on topics ranging from social media strategy to experience design to executive thought leadership. Find advice on how to create a brand name or learn the pitfalls in relying solely on a professional logo to carry out a successful rebranding initiative.

Brand Kampers: Why Qualitative Research Matters

By Sarah Akers Warning: this blog post contains some immature themes about unfortunate gastrointestinal distress. Many years ago, an inadvertent party game emerged from a Saturday movie...

Have No Fear, a PM is Here

by Tiffany Hallett When you think of a Project Manager (PM), it’s most likely someone shepherding a team to achieve project goals within given constraints. PMs...

Why Invest In Your Brand Right Now

Written by Alex Jimenez If the last 18 months have taught us anything, it’s that the access to technology and, more importantly, connectivity allowed many of...

How a Rebrand Rewards

Written by Alexander Jimenez The great thing about a rebrand is you can almost treat your organization like a startup, only without the headaches and endless...

Five Tips for Creating Successful RFPs and RFIs

Written by Alexander Jimenez At Mekanic, we respond to Requests for Proposals (RFPs) and Requests for Information (RFIs) on a weekly basis. Before diving in,...

Overcoming the Fear of Commoditization

Written by Alex Jimenez He who shall not be named. In the Harry Potter world, merely uttering "Voldemort" invokes terror; the characters are so frightened by the...