Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view, and we invite you to pick our brains. When we experience something in life that relates to branding – we try to get it out here. Explore this page to find insights on topics ranging from social media strategy to experience design to executive thought leadership. Find advice on how to create a brand name or learn the pitfalls in relying solely on a professional logo to carry out a successful rebranding initiative.

Tribal Hiring

Written by Erik Hansen Building a great team isn’t easy – it’s hard as hell in any business. No matter what industry, finding the right talent...

The “Rich & Famous Agency” Rant: Pulling Back The Curtain On Why Agencies Suck

Written by Erik Hansen Here is the truth – many businesses and organizations are discouraged from working with an “agency” for good a reason. Who knows...

Hold The Cheese — Advance Your Conference Theme

Written by Katie Hansen I used to think conference themes were cheesy. I don’t mean theme as in an “Under the Sea” ambiance you’d expect at Senior...

What’s All The Logomotion About?

Written by Erik Hansen It’s been about a decade since I first read The Brand Gap by Marty Neumeier. It was a simple statement on page one that...

Where A Shop-hater Shops

Written by Katie Hansen Somewhere along the way I transitioned from a mall rat maven to a shopping center cynic. I’m sure it happened organically with some...

Does Your Conference Brand Have Balls?

Written by Katie Hansen Conferences present a ball pit of topics, products, programs, services, speakers, communities, sponsors, campaigns and themes. When exposed to independently, these parts don’t...