Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view, and we invite you to pick our brains. When we experience something in life that relates to branding – we try to get it out here. Explore this page to find insights on topics ranging from social media strategy to experience design to executive thought leadership. Find advice on how to create a brand name or learn the pitfalls in relying solely on a professional logo to carry out a successful rebranding initiative.

Core Brand Messaging, Game of Thrones Edition

Written by Sarah Akers Spoiler Alert: If you haven’t seen “Battle of the Bastards” yet, we really don’t think you’re in a position to be concerned...

Doomed by Logo Lust

Written by Erik Hansen The big challenges brands are facing right now are tricky to solve. The reality is that a logo is only one part of...

Attending a Conference? How to Bring Back the Most for your Team

Written by Tiffany Hallett Conferences are like field trips for professionals. Think about it. Your days are pre-arranged by the unknown. You’re not stuck behind a desk...

Closed Door Leadership

Written by Alex Jimenez Leadership. That one word can elicit hundreds, if not hundreds of thousands of different reactions—both positive and negative. Leaders need a broad...

The Fine Art of Getting Knocked Out

Written by Erik Hansen Last week, I witnessed the surprising political loss of a good friend, client, and colleague—someone I would consider a mentor in many...

Riding the Wisdom Wave: The Gift of Brand Strategy Service

Written by Katie Hansen I have something to admit. I don’t pay much attention to the news. I’m not up on current affairs and don’t know...