Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view, and we invite you to pick our brains. When we experience something in life that relates to branding – we try to get it out here. Explore this page to find insights on topics ranging from social media strategy to experience design to executive thought leadership. Find advice on how to create a brand name or learn the pitfalls in relying solely on a professional logo to carry out a successful rebranding initiative.

The Invest/Divest See-Saw

Written by Erik Hansen I can’t speak for every entrepreneur or CEO, but I can speak to my 20 years of experience and those whom I...

outsource, human capital, human resources,

Do You Outsource?

Written by Alex Jimenez Outsourcing models are not revolutionary. Organizations have been outsourcing essential functions and roles for decades, and in most organizations, there is always...

The End of it All – 2018 for Associations

Written by Erik Hansen I remember working for a very brief stint at IDSA several years ago, and every day it was losing market share and...

A Well-Crafted Social Media Strategy Starts Here

Written by Derek Weinstein Social media marketing is no longer a novelty. Businesses are finally taking the strategy seriously, and countless brands have found success in...

Service Offerings, New Products, Management, Value Proposition, Risk

3 Risks of Expanding Your Services & Offerings

Written by Alex Jimenez 2019 is knocking on the door. We are busy planning for next year, as I am sure many of you are right...

The Decision-Making Conundrum

Written by Alex Jimenez One of the great challenges leaders encounter is a lack of decision making across their teams. You will always have people in...