School Nutrition Association (SNA) is a national, nonprofit professional organization representing 50,000 members who provide high-quality, low-cost meals to students across the country. SNA engaged Mekanic to deliver ongoing comprehensive marketing solutions to position SNA as the industry leader in uniting school nutrition professionals. From collaborative ideation workshops and developing a strategic campaign framework through implementation with Sidecar support, Mekanic worked side-by-side with SNA to empower and support school nutrition professionals.
In addition to working with Mekanic for an onboarding and campaign framework and Sidecar support, SNA partnered with Mekanic on an engagement video campaign: Bring More to the Table. Our video reframed the minimalist view of the traditional “Lunch Lady” persona with an empowering human-centric approach. We chose video as the medium for refining and conveying SNA’s story to increase engagement and add value to SNA based on what matters to SNA’s audience.