Since 1929, the National Sporting Goods Association (NSGA) has authentically and passionately served the sporting goods industry by coordinating networking opportunities with industry suppliers at leading events, offering business resources, conducting industry-leading research, and advocating on behalf of its members and the industry. NSGA partnered with Mekanic to create, develop, and launch an engaging, distinctive, comprehensive new website to elevate the organization and its work—now and in the years that follow.
At Mekanic, we take the time to learn what resonates with our client’s audience and understand their connection to the brand to deliver value through unique, authentic, human-first experiences, digital touchpoints, and creative engagement opportunities. We collaboratively built a new NSGA web experience around the needs of NSGA’s target audiences to leverage strategic solutions that drive awareness, interest, engagement, and measurable results. The entire web architecture allows for carryover to other NSGA publications while seamlessly connecting to NSGA’s AMS web portal pages.