MN Blum
MN Blum is an assurance, tax, and business advisory firm dedicated to being the premier service provider and partner to our clients in Washington, DC. MN Blum engaged Mekanic in brand evolution, website design, and development. In our discovery work, we uncovered valuable insights that encouraged design thinking and ultimately revealed opportunities to authentically position MN Blum as the premier platform for budget formulation and planning within government agencies.
Our collaborative workshops with Mekanic’s MN Blum Core Client Team established a unified vision of the path forward that was then adopted, implemented, and championed successfully. We humanized MN Blum’s brand and used the language of its intended audiences to drive interest and engagement with MN Blum and its agile methodology. Through narrative forms and marketing messages, we illustrated how MN Blum comes to life and solves relevant industry challenges. As a result of our partnership, Mekanic provided sophisticated creative systems designed to elevate MN Blum’s brand identity while staying faithful to its personality, market offerings, and core values.
