The Local Government Commission (LGC) engaged Mekanic when they decided it was time to go forward with a comprehensive rebrand, the development of a new website, and to explore whether a new name would better position them for their future vision. Mekanic proved to be the best partnership option for LGC in this gigantic undertaking with proven leadership and a successful track record for similar ventures with a large-scale marketing challenge.
The Mekanic approach is a hands-on partnership that begins with an extensive discovery process of surveys, interviews, and workshops. After this deep dive into stakeholder impressions and beliefs, we recommended pursuing a name change for future clarity and distinction in the marketplace. An in-depth collaborative name exploration process ran through all of the avenues available and the name CivicWell was selected.
The new moniker appropriately places the nonprofit organization adjacent to local government, but not directly within it, allowing for clarity and accurate correlations to the group’s mission. The name hints at the intended focus on thriving communities and engaged leaders who are prepared for the challenges of the 21st century. The new name also aligns neatly with their existing flagship volunteer and capacity building program, CivicSpark.