340B Coalition Winter Conference

Bringing a fresh perspective to help promote a critical event.


The 340B Coalition—a network of healthcare providers and organizations advocating for the 340B Drug Pricing Program—sought a new campaign for its 2024 Winter Conference.


Mekanic focused on the benefits of the 340B Winter Conference and placed stakeholders at the forefront of the messaging with the tagline “You’re it.” – conveying the importance of their role in safeguarding 340B. Mekanic brought the campaign to life through eye-catching photography, color overlays, and captivating headlines that broke from traditional conference marketing to capture audience awareness, promote registrations, and fill a roster of speakers and presenters.