As a long-standing pillar in the community with roots dating back 80 years, Teton Valley Health (TVH)—a rural healthcare provider including a hospital, several clinics, and a Foundation in Driggs, ID—reached an inflection point as an organization, needing to inject a sense of purpose into its team culture and develop a new story and visual identity to better align with the exceptional quality of care it now delivers to its community. Eager to shed negative perceptions lingering from decades-old legacy issues that have since been resolved, TVH sought to offer a new brand experience. The rebrand needed to reflect TVH’s tireless efforts to continually improve upon patient care by addressing the unique needs of Teton Valley residents across several brand extensions—efforts that have been nationally-recognized with several awards and first-time certifications bestowed upon the organization. In addition, the large internal team needed a brand story they could see themselves in, own, and proactively share with others. In preparation for the opening of a new clinic in the summer of 2018, TVH engaged with Mekanic to participate in a Kamp process that would begin a comprehensive internal and external reimagining of the TVH brand experience.
By partnering with Mekanic, TVH unveiled a soft launch of a new brand story and visual language in under six months. Ongoing projects with TVH include new website development, external marketing communications, and supporting internal staff and key stakeholders with brand experience adoption.