We built a brand to complement an already-indispensable craft beer industry brand that was making moves to expand its services and engage new audiences. As a widely-used online resource that has been around since the emergence of the Internet in the early 1990’s, ProBrewer was a self-sustaining brand that served craft beer founders and brewers by providing a reliable means for sourcing technical and business operational advice, equipment, and talent.
The brand wanted to build on its reputation and begin to offer premium content and live events to a broader audience of professionals in its space – including sales and marketing leaders.
Mekanic partnered with ProBrewer to deliver a comprehensive design system and messaging framework that speaks to the vibrant craft brew community and will be applied to presentation visuals, website upgrades, digital channels, environmental branding, and promotional collateral. All brand solutions created allow ProBrewer to grow and expand through a thoughtful, phased approach that aligns with pre-set business milestones.
ProBrewer is currently in the process of implementing their new branding.