We built a brand to expand a position.
PAI Management is an established association management company serving professional societies for the biomedical sciences. They underwent the Mekanic’s Kamp process seeking a refreshed way of presenting their services to existing and prospective clients with a streamlined brand experience. Mekanic offered strategic consulting helping PAI clarify its service offerings and developed a core brand messaging framework and visual identity system to actualize the new brand direction. Finally, Mekanic designed a new website for PAI that would feature value-led messaging and an updated aesthetic to appeal to more prospects.