OneFit

Contagious Fitness for All

We built a brand to change a tough fit into the perfect fit. As an emerging fitness facility business, the owners knew the D.C. market was bursting at the seams with consumer choices on where and how to work out. It was going to be hard to squeeze in and get noticed. The business promised to introduce an inventive signature class that accommodates and challenges all ages and fitness levels – as well as provide an authentic community-driven environment to foster achievement, friendship and holistic wellness. We developed a brand name, tagline, messaging and visual identity to reinforce the concept of one fitness environment that is the perfect fit for all people. The branded assets were intentionally designed to complement the tribal fitness community the business aspired to cultivate – through merchandise sales, technology tools and more.