Farm Bill Alliance

The Specialty Crop Farm Bill Alliance, a national coalition of more than 120 organizations representing growers of fruits, vegetables, dried fruit, tree nuts, nursery plants, and other products, approached Mekanic to bring new life to their visual identity across the web. With an updated logo and broad sweeping imagery of America’s vibrant fields and produce, we positioned this agricultural advocacy group to compete in a busy, issue-laden legislative environment. The site’s clean design allows the Alliance to simply state its goals and highlight relevant partners and priorities to establish the case for a healthier U.S. through broader agricultural public policy.