We built a brand to emphasize how a technology tool makes complex work a cinch. The Mekanic team has worked with Linda Howard on several business initiatives, so when she reached out with an exciting Software as a Service (SaaS) venture project, we didn’t hesitate to jump right in. We learned the reason behind the technology innovation – a rapidly changing healthcare environment that had introduced regulatory compliance shifts. CON4MX had developed a new tool on the Salesforce platform to build, manage, and measure compliance programs against government standards. With a strategy-first approach we swiftly developed a brand system that differentiated the tool in a crowded market and gave the team much-needed momentum to succeed in early years. From brand naming to visual identity, trade show signage and marketing collateral – the Mekanic team worked side-by-side with CON4MX team to build brand solutions that showcased their consultative expert approach, leading-edge technology and customized modules.