Crafting a new campaign to help celebrate certified nurses.
The American Board of Nursing Specialties asked Mekanic to help update the Certified Nurses Day campaign and brand.
Begun as a critical initiative by ABNS, the reimagining of Certified Nurses Day looked to help administrators, hospital staff, and the public celebrate Certified Nurses and promote certification for nurses. The Mekanic team employed a personal, colorful new design and focused on photography that was bold and dramatic to bring Certified Nurses Day to life, along with new messaging that centered on the slogan “Celebrate The Excellent!
