The American Institute for Conservation &

The Foundation for Advancement in Conservation

The American Institute for Conservation and the Foundation for Advancement in Conservation engaged Mekanic to refresh their brand systems in the hopes of attracting more student and emerging professional members, and more members from allied professions—including archivists, library scientists, collections care professionals and others who work to preserve cultural heritage. With Mekanic’s guidance, AIC and FAIC shortened their names from their much longer versions (The American Institute for Conservation of Historic and Artistic Works) and adopted new taglines: “AIC: Preserving Cultural Heritage” and “FAIC: Protecting Cultural Heritage.” Working in co-creation with AIC and FAIC, Mekanic created refreshed core brand messaging frameworks emphasizing the value the association and foundation have to offer members, donors, and those who may require the services of a conservator. To bring the new brand system to life visually, new coordinated brand marks were paired with abstract textures representative of the cultural objects that conservators protect and care for. Custom typefaces showcase the stature, expertise, and legacy of the organizations, and paired with vibrant textures, the new brand system makes the excellence of the AIC/FAIC community more accessible and inviting for newcomers to the field and those who may be interested in supporting it.