Andrews Systems

We built a luxurious and unflinching visual identity system that connects a Chinese customer audience with a new dental appliance bracket line that is proudly manufactured in the home country: the Andrews SL Momentum. Through revision rounds and prototyping, San Diego based Andrews SL collaborated with Mekanic to achieve the ultimate design: laying the bracket in a lush see-through box with pearl blue accents, and making a windowed keepsake to symbolize the customer’s commitment to aligned and healthier teeth. With the framework of the 5 Chinese elements (wu xing), we maintained the essential shape of a single crown and finessed the form to structure it into the ‘A’ of the Andrews SL brand.