A new website experience sets sail.


The American Boat and Yacht Council (ABYC) sought Mekanic’s expertise to reimagine its website experience.


The comprehensive web redesign elevates user experience and aligns with modern standards. Key features include integrating with the Association Management System (AMS) for a seamless member dashboard experience, enhancing efficiency and personalization. A refreshed color palette revitalizes the site’s visual appeal, while the content model and strategy are refactored for clarity, relevance, and ease of access to meet audience needs. The strategic overhaul looks to boost member interaction, streamline operations, and reinforce the brand’s digital presence.