Brand Strategy

Transforming Your Brand’s Mastery into a Masterpiece

Your brand is the heart and soul of your company

Your brand is everything your customers think you are, everything they associate with you, and everything they expect when they interact with you.

When it’s the difference between your company’s brighter future and a lackluster year, why would you settle for anything less than the best?

At Mekanic, we know that the whole is greater than the sum of its parts. When we craft your unique brand strategy, we look at the whole picture of building a brand–where you are, where you want to be, and how every individual element contributes. From there, we give those elements the skill and finesse necessary to enhance your brand experience for every consumer.

What is Brand Strategy?

Take a look at your brand. Really take a look. What do you see?

Is your brand representing your company in the best possible light, attracting your ideal customer and setting the stage for your marketing team to deliver an outstanding experience? Or is your brand scattered? Or, worse, is your brand not quite meshing who you are and what you do?

If you fall in the latter categories, it’s time to introduce a new brand strategy.

Brand strategy is a comprehensive plan encompassing specific, long-term goals that contribute to the success of your company branding. It works with the component parts of your brand that make it identifiable and brings them together to form a story about who you are.

In other words, brand strategy is finding the right way to tell your story to your customers. And like any story, the devil’s in the details.

What You Get with Mekanic

At Mekanic, we know that your brand development needs a master plan. As the adage goes, if you fail to plan, you plan to fail.

But we also know that a basic plan isn’t enough. You need branding that allows you to stay flexible with all the twists, turns, hills, potholes, and stop signs that your brand will encounter along the way. And while you can’t plan for every bump in the road, you can create a strategy that’s durable enough to serve you well in most situations and strategic marketing needs.

That’s why we provide our clients with full-service brand building to cover all of your creative and strategic marketing needs.

Brand Architecture

How does your audience relate to your brand? How do they access it?

If your brand doesn’t have a clear brand architecture, your audience will struggle on both fronts.

Your brand architecture is the organizational structure of your portfolio of brands, products, and services. Put another way, it’s how your customers conceptualize your family of brands through interactions with various components of your brand family.

From your side, it helps guide the development of your brands, ensuring that customers perceive your various offerings in the right way.

For us, this is a critical element of brand strategy. It’s the foundation that your brand is built on, which is why it’s essential to build it properly. Our job is to map out the structure you have, articulate the structure you want, and bridge the gap between the two.

Brand Vision & Strategic Planning

When it comes to their brand, a lot of companies think they have 20/20 vision. In reality, their brand vision is often muddled, big on ideas and short on fine print.

If your brand doesn’t have a clear brand architecture, your audience will struggle on both fronts.

Brand vision is all about intention. It could be a group of goals, or it could be a single intention, like Henry Ford’s goal to make cars ordinary Americans could afford. The problem is that many brands struggle to differentiate between a brand vision and a mission statement.

The difference is that a brand vision is aspirational, and you reach those aspirations by marrying them to strategic planning.

That’s where we come in.

We work with you to fully understand your brand’s toolbox, refining your individual strengths and using what you have to expertly assemble a plan that will transform your brand from what it is to what you want it to be.

Brand Positioning

If your brand architecture is the foundation of your brand, then brand positioning is the real estate it’s built on.

Brand positioning, in simple terms, is the conceptual space you occupy in your target audience’s mind. It’s what you want them to think about when they think about your brand, a clear sense of what differentiates you from everyone else on the scene.

The key is knowing how to represent your brand in a way that ensures you occupy the right space.

This is why we emphasize details at Mekanic. Every small element contributes to what your customers see, which is why we work with you to zero in on exactly what you want your brand to be. Then, we apply our years of marketing expertise to make that vision a reality, ensuring that you establish the best possible market position for your brand.

Benchmarking Metrics + KPIs

Your process is only as good as your measures of success. Here’s the problem: many companies don’t know how to measure their success.

And we think it’s time to change that.

We get our name from our love of being under the hood of a business. In order to thrive in this space, you have to understand what drives the business and how to measure the contribution of individual parts to the whole engine.

We know what makes a brand tick, and we’re here to share that knowledge with you. In doing so, we don’t just give you a better brand–we help you build something that will last.

The Mekanic Difference

At Mekanic, we consider ourselves your team’s extension. And like our namesake, we strive to be everything you look for in a fantastic mechanic: fair, reliable, and a consistent provider of outstanding services.

More than that, we’re a community of doers here to help your brand deliver authentic value to your community. Because we know that truly special brands are the ones that go one step beyond in every service.

Here’s what you get when you bring on our team of creatives:

Ethos

At Mekanic, our passion is getting under the hood of a business, just like a mechanic gets under the hood of your car. And we do it for the same reason: using our expertise to solve problems, improve your performance, and deliver a knockout experience. Our creative solutions are driven by deep expertise in business strategy and market research.

Our branding services work for one simple reason: we know our stuff. With a combined 50 years of experience under our belts, rest assured that you’ve got a team of experts on your side.

Process

We’re big believers in teamwork and real, concrete results. After all, we’re designed to be an extension of your team, the forever partner you didn’t know you were missing.

That means that when you work with us, you’re not getting another branding agency. You’re getting a co-creator that will empower your brand, a partner that thrives on inclusivity, and an asset with a track record of outstanding deliverables.

All of this is grounded in giving you results you can see. We’re about real solutions, not quick fixes, so every single project gives you defined milestones and clear insights so that you’ll always know exactly how your brand is performing.

Speed

Got a need for speed? So do we.

We can’t all be racecar drivers, but your brand should be able to travel at Ferrari speeds. After all, the competition waits for no man.

When you partner with us, we’ll use our decades of expertise to create a clear timeline to empower your brand. You’ll have clear milestones, and you’ll get it in a concentrated timeframe.

That way, you can deliver an outstanding experience to your customers as soon as possible. Better still, you can quickly set your sights on ever-higher goals, with our team there to back you up every step of the way.

And if you need anything changed? No worries. We can handle that just as fast.

Get In Touch Today

A brand strategy isn’t a wish list. It’s a roadmap leading the way to a better version of your brand, a guide successfully branding your company.

And we don’t know about you, but we think it’s time to start the journey. Because when you know that your brand could be so much more, there’s no time to waste.

If you’re ready to make your brand into everything it was meant to be, we’re here to make it happen. Pull up a chair, get in touch, and let’s start your brand transformation.