Oncology Nursing Society

Modernizing a Leader in Oncology Nursing.

Objective:

Following Mekanic’s highly successful rebranding of the Oncology Nursing Certification Corporation (ONCC), their parent organization – the Oncology Nursing Society – approached us about modernizing the ONS brand as well. An exciting opportunity, it also presented the unique challenge of needing to incorporate the ONCC branding, while expanding and maximizing the branding to now include ONS, ONCC, and the Oncology Nursing Foundation (ONF).

Strategy:

Knowing that ONS wanted to build upon the design of the ONCC rebrand to update its (and ONF’s) brand, we began exploring the primary ways in which all three entities were similar, and what differentiators were also present. These commonalities and differences allowed us to explore new messaging, design, and color opportunities. The goal was to create an eco-system of brands that shared design and some messaging traits, but also retained their respective personalities and reflected their specific audiences.

Tactics:

As we’d done with ONCC, We began by crafting new and updated messaging for ONS and ONF. The aim was to create language that both highlighted the strengths and uniqueness of each organization, but also created more connections between them – so audiences could more readily understand each’s inherent value while also understanding their individual roles. After defining the messaging, we entered the design phase – where we used both the legacy colors of the brands, as well as new and expanded colors. The iconic O – which had been a focal point of the ONCC rebrand, once again became one of the primary differentiators for ONS and ONF. These expansions were applied across the entirety of the ONS and ONF brands, creating an inclusive and dynamic shared brand spanning all three organizations and successfully modernizing them for a digital age.

Outcome:

Launched in November of 2024, The ONS rebrand was rolled out across digital platforms and began appearing at in-person events. Met with enthusiastic support from its leadership, membership, and board of directors, the ONS rebrand helped to spark a renewed interest and engagement with ONS’s current members and potential members alike.