Northwest Evaluation Association (NWEA) is a research-based, not-for-profit organization that supports students and educators worldwide by creating assessment solutions that measure growth and proficiency—and provide insights to help tailor instruction. The Mekanic team delved into communication efforts, website content, and teacher engagement to understand the status and performance of NWEA’s brand. After the COVID-19 pandemic, we opened our doors for the first time in over two years for NWEA’s in-person workshops. NWEA’s team traveled across the country to join us for our brainstorming and co-creation workshops. In collaboration with NWEA, Mekanic co-created innovative engagement strategy solutions in alignment with NWEA’s student-centric mission to provide actionable, approachable, human-first content.