Justine Cloughtery
Digital Strategist
About Justine
Justine’s professional and academic experiences qualify her as an expert in the strategic use of data to inform and optimize digital marketing initiatives. Insightful, inquisitive, and collaborative, she thrives when balancing creative content development with analytical precision. In her role as a Digital Strategist, Justine oversees the end-to-end management of social campaigns across platforms including LinkedIn, Meta, YouTube, and Google Ads—shaping audience targeting, paid and unpaid strategies, and performance optimizations that align with each client’s goals. She is skilled at examining campaign metrics and audience behaviors, transforming data into insights that drive ROI, engagement, and conversion. Justine’s dual fluency in storytelling and statistical analysis enables her to craft digital strategies that are as empathetic as they are effective. Whether refining content or forecasting performance, she brings clarity, creativity, and strategic rigor to every touchpoint of a brand’s online presence.