Samantha Murphy

Samantha believes great marketing takes more than just a good strategy or eye-catching creative and copy. It takes a true understanding of the people, priorities, and processes that bring those elements to life. After over a decade working in association marketing and experiences across agencies, corporate teams, and membership-driven organizations, Samantha brings a practical, multidimensional perspective to every challenge. At Mekanic, she connects ambitious objectives with actionable solutions, anticipating client needs, navigating complexity, and building integrated strategies that deliver meaningful results. Her approach is rooted in an understanding of both sides of the client relationship, ensuring that big ideas translate into real progress.

Samantha has developed and executed comprehensive integrated marketing strategies for organizations including Home Shopping Network (HSN), the National Retail Federation (NRF), and SHRM (Society for Human Resource Management).