For Sarah, everything starts with a well-crafted question. With an MA in Critical Theory and Creative Research, she relies on a curious and collaborative exploratory practice, helping Mekanic to harvest new insights, to develop new frameworks for understanding a brand’s universe, and encapsulate the lived experiences of a brand’s core audiences. As a writer, Sarah is a tinkerer, unveiling lean, declarative, and differentiated brand truths that lead to clear and impactful storytelling. Sarah brings both agency and brand team experience to Mekanic. From food brands to natural cosmetics, Sarah’s work infuses brands with the clarity and verve to foster audience relationships.