We built a campaign to start a conversation.
The LOR Foundation needed an on-the-ground branded experience to facilitate a community listening project for rural communities. The “My Kind of Livable” campaign is intended to be a meaningful conversation starter for in-person events, focused on gathering the perspectives of rural community residents, civic leaders, nonprofit employees, and more to learn about what “livability” means to them and how LOR’s partnerships with those communities can support livability. In addition to campaign strategy and development, Mekanic designed custom marketing collateral to support a community listening events with giveaways like carabiners, mugs, notebooks, and other swag items to help engage audiences in a conversation. My Kind of Livable is designed for efficient execution and ongoing use at conferences and events across the country.