The Mekanic team was able to take an idea and transform it to an entire brand for our organization. Understanding that collaboration is key for our work, they helped us engage partners to think through ideas to develop language and marketing materials geared to our various audiences. Additionally, their attention to detail, innovation, openness to feedback, and responsiveness were impeccable. The team was able to adjust scope and plans as our vision evolved and, on a more personal level, were simply an enjoyable group to work with.
Mekanic’s refresh of the USApple website has definitely kicked our brand identity up several notches. Using a fresh, clean and streamlined approach, the Mekanic team created not only a beautiful website, but one that is informative and engaging. It not only puts our members, who are the heart of our organization, up front and center, but weaves them throughout the entire site. It conveys our mission and tells a story.
Associations have a unique dynamic when compared to for-profit companies. It can certainly be difficult to manage the broad range of ideas, emotions, and perspectives from a wide range of stakeholders, but Mekanic was able to ensure membership involvement, and, in the end, everyone was satisfied with the project outcomes. Mekanic delivered to NCMA a modern visual identity that will carry us into our next 100 years and inspire audiences to use concrete masonry products. Our new website design and functionality has made our content easier to find, both on the site itself and through general online searching. Our members are knocking down the door to get apparel with our new logo – a great sign of the success of the effort!