Be different. Be disruptive. Be designful.

Everyone at Mekanic has a strong point of view and we invite you to pick our brains. When we experience something in life that either directly or abstractly relates to branding – we try to get it out here. This isn’t a page where we’ll churn out content to convey our same perspective in different ways. Instead, we’ll share sporadic perspectives to make you think critically and creatively.

Destroy to Create

Written by Adrian Parsons   When you introduce an idea in a first draft, you find an esprit de corps with that idea. From incubation to publishing,...

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Finding Why

Written by Erik Hansen   Business is brand and brand is business. The reality: A brand is a living, breathing organism, and every aspect of the business...

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What’s in a name?

Written by Kate Burgman   As part of Mekanic’s Brand Kamp workshops, we help name new businesses and ventures, or help rename those that are already established...

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Mekanic Without a Woman?

Written by Kate Burgman   As a person who reads things on the Internet, you may already know that March 8th is International Women’s Day, a day...

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Tribal Hiring

Written by Erik Hansen   Building a great team isn’t easy – it’s hard as hell in any business. No matter what industry, finding the right talent...

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